Legal
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Oct 28, 2026
A $1 jury award turns into a seven-figure bill for Armadillo, which is already in Chapter 11.
Marketing
Classically trained players spent three months turning corn, peppers and onions into playable instruments for the chain's new signature sound.
Industry News
The OP-1 maker's founder wants the company to be more than its products. Owners want to know what happens next.
News for the musical equipment enthusiast.
Oct 20, 2026
The 30-year-old UK budget brand that inspired Joe Bonamassa's Epiphones is heading to Germany.
Gear
Oct 17, 2026
The Zentara and Zentara Mini sell for about $76 each.
Vintage
Oct 1, 2026
The Cheap Trick guitarist is selling 300+ items, including 70+ guitars, through Julien's on Oct. 24, with part of the proceeds going to St. Jude
Retail
The oldest joke in guitar retail gets a rebuttal. Who actually buys premium guitars in 2026?
Oct 6, 2026
A real acoustic grand, stood on end — lighter, greener, and built for playing the strings by hand
An AI gear guide, built-in sound demos and original artist content headline the relaunch
